Automating Social Media: Create Once, Post Everywhere – with Make and Buffer

Posting regularly on Facebook, Instagram and LinkedIn – in small businesses this rarely fails for lack of will, but for lack of time. The solution is automation: you create a post once, the rest runs by itself. We set this up with two proven tools: Buffer and Make.

Buffer: plan centrally instead of logging in everywhere

Buffer is the planning hub for your social media channels: you place posts in an editorial calendar, and Buffer publishes them at the best time – on Facebook, Instagram, LinkedIn and other platforms simultaneously. It also provides clear analytics on which posts actually work. No more platform hopping, no more forgotten posts.

Make: connect and automate workflows

Make (formerly Integromat) is an automation platform that connects your systems – with a visual builder, without programming. Typical scenarios we set up for clients:

• New post on the website → automatically a post on all channels
• New product or offer in the online shop → a ready-made post with image and link
• Editorial plan in a simple spreadsheet → Make creates the posts and hands them to Buffer
• New date or event → announcement and reminder go out automatically

What we take care of for you

We choose the right channels, set up Buffer and Make, build the automation scenarios and an editorial workflow that fits your day-to-day – and train your team. On request we also take over ongoing management including content, see social media marketing.

To be honest

Automation replaces neither strategy nor good content – it makes sure both reliably reach your audience without someone having to think about it every week. We are happy to show you live what can be automated in your business: at our demo event on Make & Buffer or directly in a free initial consultation.